Research by a scientist from
the Netherlands suggests
one of the major problems in our consumer
society is poor design of the
products we use.
Elke den Ouden, a researcher
at a University in the
Southern Netherlands estimates half of all
malfunctioning products returned
to stores by consumers actually work fine. The
problem is the customer
does not know how to operate the product. The
study found the abundance
of new electronic gadgets on the market
continues to baffle most consumers.
The average customer in the United States
struggles for 20 minutes to get
a device working. Often they give up, and take
it back in frustration,
assuming the product is faulty.
Den Ouden brought product
developers in to witness
the struggles of the average consumer. Most were
amazed by the havoc their
devices caused. Another part of the study asked
a group of managers from
one consumer Products Company to use their own
products over a weekend.
Most managers returned frustrated because they
could not get the devices
to work. According to Den Ouden, most of the
flaws began in the first phase
of the design process with improper product
definition, but the companies
dismiss complaints as "nuisance calls."
—http://abcnews.go.com/Technology/wireStory?id=1691901.
Illustration
by Jim L. Wilson and Jim Sandell.
Philippians 3:8-9 (CEV)
"Nothing is as wonderful as
knowing Christ Jesus my Lord. I have given up
everything else and count
it all as garbage. All I want is Christ [9] and
to know that I belong to
him. I could not make myself acceptable to God
by obeying the Law of Moses.
God accepted me simply because of my faith in
Christ."
________________________________________
SIMPLICITY
The BIC Corporation recently
announced it has sold
100 billion ballpoint pens since first marketing
the writing tool after
World War II. On average, the company sells 57
disposable ballpoint pens
every second, providing the company with an
annual income over 1.4 billion
euros. The inspiration for the disposable
ballpoint came from an unusually
simple source.
American soldiers introduced
Ballpoint pens to Europe
during the Second World War. However, the pens
they carried were expensive
and had a nasty tendency to leak. Baron Marcel
Bich and a partner originally
planned to manufacture common fountain pens when
they purchased a factory
outside Paris in the 1940s. A chance encounter
with a wheelbarrow changed
their plans. Bich was pushing a wheelbarrow one
day when it dawned on him
that the ball was a multifaceted wheel and this
was the best way to convey
ink. Bich put all his investments into the
ballpoint. He purchased several
patents including the design for the
non-disposable ballpoint. Then, using
precise production techniques, and shortening
the name to BIC, Bich made
his mass-produced product accessible to people
around the world at an affordable
price.
Stephane Dieutre, who teaches
marketing and innovation
at a Paris University said "Bich was in many
ways the inventor of 'low-cost'.
Offering cheap and effective solutions to
consumers rather than bowing
to a market dictated by sophistication." Dieutre
said Bich's idea was "a
triumph for the concept of keeping it
simple."
—http://news.yahoo.com,
Inspired by wheelbarrow, BIC
sells 100 billionth pen, September 8, 2005.
Illustration by Jim L. Wilson
and Jim Sandell.
The best things in life are
often the simple things.
Matthew 11:25 (NASB) [25] At
that time Jesus said,
"I praise You, Father, Lord of heaven and earth,
that You have hidden these
things from the wise and intelligent and have
revealed them to infants.
________________________________________
SIMPLICITY
Genesio Morlacci was an
Italian immigrant who spent
his life operating a dry-cleaning shop and then,
working as a part-time
janitor after he retired. Many of the city
resident's were surprised at
the wealth amassed by a simple man who avoided
anything that could be construed
as putting on airs.
The University of Great
Falls, a small college with
about 800 students, says Morlacci left them $2.3
million, which will generate
roughly $100,000 a year for scholarships. His
friends say Morlacci believed
the government and too many people spend beyond
their means, and was critical
of people who sought instant gratification.
Morlacci would not buy anything
if he didn't need it. They remember him removing
worn collars from his
shirts, then sewing them back on with the frayed
side down to get more
use out of his clothing.
Morlacci did not have any
children and loved to spend
time tending roses and tomatoes in the yard of
the simple house he bought
after he sold his cleaning business. After his
wife died, Morlacci lived
in a retirement home that charged about $500
dollars a month for meals,
a room, and housekeeping instead of choosing an
upscale retirement complex.
He gave the college nearly everything he had
saved through his work and
investments.
University president Eugene
McAllister said, "He worked
very hard for this, 18 and 20 hour days, and
during each of those working
hours, he was doing something good for a student
he will never meet."
—www.cbsnews.com, Janitor's
Will is $2.3M Surprise,
November 22, 2004. Illustration by Jim L. Wilson
and Jim Sandell.
1 Thes. 4:11-12 (NIV) "Make
it your ambition to lead
a quiet life, to mind your own business and to
work with your hands, just
as we told you, [12] so that your daily life may
win the respect of outsiders
and so that you will not be dependent on
anybody."
SIMPLICITY
When we are in the
money-making-mode, we sometimes
forget to stop and smell the roses. Robert
Wicks, Psychology professor
at Loyola University Maryland in Columbia says,
“Simplicity is a silver
lining to the current downturn. “In the Up
economy, people were successful,
but in many cases, they were missing their
lives.”
In Bounce: living the
Resilient Life, Wicks posits
that the things that are really important are
not reflected in the economy.
People were missing their lives because “they
weren’t spending time really
enjoying themselves and weren’t spending time
with family and friends.”
Professor Wicks encourages
eliminating stress, reconnecting
with friends and family, and beginning to
experience a simpler life.
--USA Today, August 6, 2009,
p. 2D Illustration by
Jim L. Wilson and Rodger Russell
Psalm 62:10 (NIV) Do not
trust in extortion or take
pride in stolen goods; though your riches
increase, do not set your heart
on them.
SIMLICITY
In The Divine Commodity:
Discovering a Faith Beyond
Consumer Christianity, Skye Jethani writes,
“Silence allows us the space
to contemplate the vastness of the heavens and
the God beyond them. Silence
can shatter the trivialized deity that has
occupied our imaginations and
provide God the canvas to begin a new work in
our souls.”
- The Divine Commodity, p.
46 Illustration by Jim
L. Wilson
Psalm 46:10 (CEV) Our God
says, "Calm down, and learn
that I am God! All nations on earth will honor
me."
SIMPLICITY
In Peter Jackson’s rendition of Tolkien’s, The
Hobbit, one of the early
scenes gives a homey picture of life.Bilbo
Baggins, a middle-aged
bachelor hobbit, sits down alone one evening at
his table in his comfortable
home of Bag End. Bilbo loves all trappings of
his agrarian civilization. His
well-appointed house glows in the warm firelight
of his hearth and many candles.
You can catch a glimmer of satisfaction and
contentment in his eyes as,
preparing to eat, he squeezes a citrus over his
roasted fish and fixings.
Bilbo, of course, does not
remain alone that evening. Many
dwarves and a wizard find their way to his home.
They feast, tell stories, make
plans, sing songs, and create an incredible
mess. The next morning Bilbo is
swept up into an inconvenient adventure. It is
his love for the peace and quiet
of his simple life, however, that sustains his
sanity throughout the drama and
suffering of all that unfolds in his story in
this film and its sequels.
“The Hobbit: An Unexpected
Journey,” Directed by Peter
Jackson, based on The Hobbit by J.R.R.
Tolkien, Released 14 December
2012.
People often go about
searching for drama and adventure in
their lives. They will even at times create
relational anxiety to feel more
alive. Focusing too much on the lives of others
is quite common in a social
media culture, and the oft resulting laziness is
not difficult to predict.
Drama for drama’s sake is not
useful. The suffering that we
go through in life should be to advance Jesus’
cause, not rooted in our own
selfishness or boredom. Christians are to aspire
to achieve a wholesome
simplicity of life. This includes working hard,
often in the tasks of manual
labor, to provide for one’s own needs.This also means avoiding meddling in
other people’s lives, and instead
valuing the peace that is available by focusing
on resolving our own issues.
Indeed, moments of simple satisfaction and rest
which are to be found in this
lifestyle are a glimpse of Jesus’ future
Kingdom, and a powerful testimony to a
watching world. —Jim L. Wilson and Jon R.
Pennington
1 Thessalonians 4:10–11 (CSB)
In
fact, you are doing this toward
all the brothers and sisters in the entire
region of Macedonia. But we
encourage you, brothers and sisters, to do this
even more, to seek to lead a
quiet life, to mind your own business, and to
work with your own hands, as we
commanded you,
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